Scheduling Posts Lead to More Polished Pages and Higher Interactivity Rates

I’ve transitioned my off hours surfing the web (so old school) to scrolling through Facebook Pages… I love poking through my favorite designers, favorite restaurants, favorite girlie pages, celebrities, and local associations. It’s so much fun to check out what’s new, what others are saying, and feel a sense of connection. I love that I can check out Michael Kors’ Page, see Angelina Jolie and Maria Bello rocking his threads and feel like I am somewhat a part of it as a Michael Kors customer. It’s also fun to see Michael Kors rocking out with Mary J. Blige in Paris on his 30th anniversary of the line. I can get a feel for his personality and feel part of his “world” because I’m carrying a purse designed by him. What could ruin this fun moment of scrolling one of my favorite and most respected designer’s pages?

Typos.

Posts that don’t make any sense.

Misspelled words.

It can take the pedestal I put them on and crush it. I was on the Le Cirque Page (famous NYC restaurant) and I can tell, they have it dialed in. But, what if you’re not Le Cirque? Or Michael Kors for that matter? What if you don’t have a team of social media superstars who are monitoring and managing your pages, your comments, your likes, and your messaging?

All it takes is a minute, a few seconds, and the ability to edit before sending something out that can make the difference. I know that in the moment, from my phone, or in between emails/phone calls, my posts will not be as thought through or polished, as it is when I am scheduling it. Since I use Roost’s social marketing platform, I can fill up my campaign and then always revisit it. I can edit or spellcheck my posts a day or week in advance. I may also catch myself and realize there is a better way to say what I want to say.

There are times I look back at questions I asked or posts I’ve made and thought of multiple ways I could have made it better, or could have reworded it in a way that would invite more interaction. In short, with a little more time/thought, my Page could overall be more strategic.

So make sure your page is a reflection of who you are as a professional or a business and use 3rd party tools [like Roost] to not only save you time, but buy you time.